Aerial Work Platforms

PUBLISH DATE:               NOVEMBER 2014

TABLE OF CONTENTS

NORTH AMERICAN SALES

Sales Breakdown x Power Source
Sales Breakdown x Region
Distribution
Pricing of AWPs
Market Trends
Market Shares

NORTH AMERICAN PRODUCTION

IMPORTS AND EXPORTS

COMPONENT SUPPLY

FIELD POPULATION

FORECAST

MANUFACTURER SUMMARY
Snorkel / Upright
Terex Genie
Haulotte U.S.
JLG Industries
Skyjack
MEC
Other Manufacturers

MANUFACTURER CONTACT INFORMATION

CURRENT MODELS AND TECHNICAL SPECIFICATIONS


EXECUTIVE SUMMARY

The aerial work platform (AWP) market in North America was one of the hardest hit of all machinery markets following the global economic downturn. This market (scissor and boom lifts) fell from its highs exceeding (x) units in 2006 to roughly (x) units in 2009 for a dramatic drop of (x) percent within two years. This occurrence changed the market entirely, and its effects will not be easily forgotten.

This report is an update to our last equipment analysis report on AWPs (also known as personnel lifts and/or scissor/boom lifts), which was last published in late 2010. Since then, the market has continued to rebound from its lows in 2009 and is showing signs of life again, however, the supplier landscape has since changed. In the mid-2000s, some supplier consolidation occurred with the acquisition of both UpRight and Snorkel by The Tanfield Group (UK) and the acquisition of JLG by Oshkosh Trucks. In addition, a number of suppliers like Polecat, Scanlift, UpRight, and Dino Lift have left the North American arena because of the severely bruised AWP market.

Today’s market is made up of 16 brands of work platforms, including two Chinese importers that are new to the market since last year. There continue to be a handful of smaller manufacturers that produce and sell AWPs, but, for the most part, their presence does not have a major impact on the greater market as the bigger suppliers literally dominate bot markets. These three manufacturers stand out as the market leaders in both sales and production of scissor lifts - Terex Genie, JLG, and Skyjack.